Higher Ed
National yield hovers near 30% and summer melt claims up to 40% of deposited students. These articles cover personalization in the deposit window, faculty involvement, predictive enrollment targeting, and the stewardship gaps that cost advancement teams their best donors.
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College Athletics Needs $30 Million a Year It Does Not Have. Donor Cultivation Is the Answer.
Revenue sharing costs power conference schools ~$30M annually. 63% of administrators report donor fatigue. The programs raising record numbers treat donors as relationships, not transactions.
Faculty Outreach in Admissions: 70% Say It Matters
70% of students say faculty conversations influenced enrollment. Evergreen saw a 23% yield jump after involving professors. See the playbook.
Your Enrollment Model Already Knows Which Students to Target. The Question Is What You Send Them.
Your model identifies the movable middle. Your communication treats them like everyone else. The execution gap is the highest-ROI fix in enrollment.
Major Gifts Stewardship: 45% of Donors Unseen 3 Years
45% of $1M+ prospects go three years without contact from their school. Close the stewardship gap between gifts and retain top donors.
Summer Melt: Why 10-40% of Deposited Students Never Show Up
Summer melt costs universities millions in lost tuition. Research-backed strategies to keep deposited students enrolled through August.
Admissions Yield Strategy: Winning the 60-Day Deposit Window
National yield averages 30% and falling. Schools that outperform use personal outreach during the deposit window. Here's the playbook.
Admissions Yield Rate 2026: How to Move Past 30%
National admissions yield averages 30% and falling. See how handwritten faculty notes move yield higher during the deposit window.
Donor Thank-You Letters: Retention Stuck at 31.9%
Donor retention is stuck at 31.9%. Standard receipt letters are the cause. See how handwritten notes from gift recipients transform stewardship.
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