Recruiting
Recruits forget the mass mailer and keep the handwritten letter. These articles cover the 8-touch communication plan, the verbal-to-signing-day gap, transfer portal speed, NIL-era outreach, and the follow-up windows that decide where top athletes commit.
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From Event to Envelope: A Coach's Recruiting Follow-Up
The gap between meeting a recruit at a tournament and sending a meaningful follow-up is where most programs lose ground. Here is the workflow that closes it.
What NIL Changed About Booster Communication
NIL flipped the booster relationship from institutional to athlete-specific. The programs winning the new cycle treat collective donors like major gifts.
Beyond the Mass Mailer: Standing Out in a Recruit's Inbox
Recruits archive template emails in seconds. Here is how college coaches use specific, personal communication to stand out in a crowded recruit inbox.
Why Coaches Lose Recruits Between Commit and Signing Day
Decommitment rates near 19% at Power Four programs. The months between a verbal commitment and signing day decide whether your class holds.
The 48-hour follow-up window after an official visit
After the official visit, the 48-hour follow-up window decides which recruits commit. The four-touch sequence head coaches use to win that window.
The Parent Problem in College Recruiting
Nearly half of high school seniors put parents in their top sources for college decisions. Most coaches still write only to the athlete.
NIL Recruiting: The Communication Gap Coaches Miss
House v. NCAA changed the money in recruiting. The communication playbook has not caught up. Here is what most coaches are missing in the NIL era.
Mid-Major Recruiting: Beating Power Four Budgets
Power Four programs spend $3M+ per sport on recruiting. See how mid-majors win recruits with personal communication instead of volume outreach.
Recruiting Communication Plan: 8 Touches That Win
Most coaches stop at 2-3 touches. Programs winning recruiting run 8-touch multi-channel sequences. See the framework Division I coaches use.
Transfer Portal Recruiting: Why Personal Outreach Wins
30-40% of transfer portal entrants never land at a new school. See why personal communication beats mass outreach in the portal era.
What Top Recruits Remember: Handwritten Letters Win
D-I prospects get 47+ recruiting messages a day. See why handwritten letters rank near the top of what recruits actually remember.
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