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Recruiting

Recruits forget the mass mailer and keep the handwritten letter. These articles cover the 8-touch communication plan, the verbal-to-signing-day gap, transfer portal speed, NIL-era outreach, and the follow-up windows that decide where top athletes commit.

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What NIL Changed About Booster Communication
Recruiting

What NIL Changed About Booster Communication

NIL flipped the booster relationship from institutional to athlete-specific. The programs winning the new cycle treat collective donors like major gifts.

Matt Michaux · Jul 17, 2026 · 6 min read
Beyond the Mass Mailer: How Coaches Differentiate in a Recruit's Inbox
Recruiting

Beyond the Mass Mailer: How Coaches Differentiate in a Recruit's Inbox

Recruits archive template emails in seconds. Here is how college coaches use specific, personal communication to stand out in a crowded recruit inbox.

Matt Michaux · Jun 27, 2026 · 5 min read
Why College Coaches Are Losing Recruits Between Verbal Commitment and Signing Day
Recruiting

Why College Coaches Are Losing Recruits Between Verbal Commitment and Signing Day

Decommitment rates near 19% at Power Four programs. The months between a verbal commitment and signing day decide whether your class holds.

Matt Michaux · Jun 11, 2026 · 8 min read
The 48-hour follow-up window after an official visit
Recruiting

The 48-hour follow-up window after an official visit

After the official visit, the 48-hour follow-up window decides which recruits commit. The four-touch sequence head coaches use to win that window.

Matt Michaux · May 26, 2026 · 7 min read
The Parent Problem in College Recruiting: Why Coaches Who Ignore Families Lose Recruits
Recruiting

The Parent Problem in College Recruiting: Why Coaches Who Ignore Families Lose Recruits

Nearly half of high school seniors put parents in their top sources for college decisions. Most coaches still write only to the athlete.

Matt Michaux · May 12, 2026 · 9 min read
NIL Recruiting: What Most Coaches Miss About Communication
Recruiting

NIL Recruiting: What Most Coaches Miss About Communication

The House settlement changed NIL recruiting rules. The communication playbook has not caught up. Here is what winning programs are doing differently.

Matt Michaux · Apr 20, 2026 · 9 min read
NIL Recruiting: The Communication Gap Coaches Miss
Recruiting

NIL Recruiting: The Communication Gap Coaches Miss

House v. NCAA changed the money in recruiting. The communication playbook has not caught up. Here is what most coaches are missing in the NIL era.

Matt Michaux · Apr 17, 2026 · 8 min read
Mid-Major Recruiting: Beating Power Four Budgets
Recruiting

Mid-Major Recruiting: Beating Power Four Budgets

Power Four programs spend $3M+ per sport on recruiting. See how mid-majors win recruits with personal communication instead of volume outreach.

Matt Michaux · Mar 26, 2026 · 7 min read
Recruiting Communication Plan: 8 Touches That Win
Recruiting

Recruiting Communication Plan: 8 Touches That Win

Most coaches stop at 2-3 touches. Programs winning recruiting run 8-touch multi-channel sequences. See the framework Division I coaches use.

Ben Michaux · Feb 23, 2026 · 7 min read
Transfer Portal Recruiting: Why Personal Outreach Wins
Recruiting

Transfer Portal Recruiting: Why Personal Outreach Wins

30-40% of transfer portal entrants never land at a new school. See why personal communication beats mass outreach in the portal era.

Ben Michaux · Feb 23, 2026 · 6 min read
What Top Recruits Remember: Handwritten Letters Win
Recruiting

What Top Recruits Remember: Handwritten Letters Win

D-I prospects get 47+ recruiting messages a day. See why handwritten letters rank near the top of what recruits actually remember.

Matt Michaux · Feb 6, 2026 · 5 min read

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