Healthcare
Acquiring a patient costs 5-7x more than keeping one, yet nearly all patient communication is transactional. These articles cover the retention math and the personal touchpoints that keep patients loyal to a practice.
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Healthcare
Dental Patient Retention: The $4 Card That Reactivates Half
Dental practices lose 15 to 20% of patients each year to silence. A $4 handwritten reactivation card costs a fraction of one new patient.
Matt Michaux · Jul 19, 2026 · 6 min read
Healthcare
Patient Acquisition Costs 5 to 25x Retention. Churn Is 48%.
Patient acquisition runs 5 to 25 times the cost of retention, per Bain and HBR. Practice budgets still tilt 2.4-to-1 toward acquisition. See the math.
Matt Michaux · Jul 11, 2026 · 8 min read
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