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Healthcare

Acquiring a patient costs 5-7x more than keeping one, yet nearly all patient communication is transactional. These articles cover the retention math and the personal touchpoints that keep patients loyal to a practice.

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Dental Patient Retention: The $4 Card That Reactivates Half
Healthcare

Dental Patient Retention: The $4 Card That Reactivates Half

Dental practices lose 15 to 20% of patients each year to silence. A $4 handwritten reactivation card costs a fraction of one new patient.

Matt Michaux · Jul 19, 2026 · 6 min read
Acquiring a New Patient Costs 7x More Than Keeping One. Most Practices Spend 80% Chasing New.
Healthcare

Acquiring a New Patient Costs 7x More Than Keeping One. Most Practices Spend 80% Chasing New.

Patient churn matches new patient growth at most practices. Acquisition costs 5-25x more than retention. The math hiding inside healthcare marketing budgets.

Matt Michaux · Jul 11, 2026 · 8 min read

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