Research to Back Up Our Claims
- Common App Research (2022). Average applications per applicant rose from 4.63 (2013–14) to 6.22 (2021–22).
- Higher Ed Dive (2024). First-year applicants up 5%, with 6.7M applications submitted via Common App.
- WICHE (2020). Knocking at the College Door: U.S. high school graduates to peak in 2025 then decline by 13% through 2041.
- Inside Higher Ed (2024). College-age demographics projected to decline steadily, ~17% drop in 18-year-olds by 2041.
- Castleman, B. & Page, L. (2014). Summer Nudging: Can Personalized Texts and Counselor Support Increase College Going Among Low-Income High School Graduates?
- EAB (2023). Yield and Melt Strategies: High-impact communications and parent engagement.






